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Whether you're just starting out or looking to take some big steps towards expanding your small business, this presentation will cover the importance of understanding your audience, setting a flexible strategy, and utilising social media and marketing resources to grow your audience.

About Carmen

Carmen is the owner and founder of A Yarn Story, Walcot Yarns, Events Unwound, and Octagon Distribution. Born and raised in Eugene, Oregon, Carmen went to uni in California before leaping across the pond to Europe where she first made Germany her home. She then headed to Ireland where she found her love of knitting, before eventually settling in Bath.Her earliest memory of yarn involved creating endless i-cords with her French knitting dolly, as well as weaving rugs for her doll’s house, and winding and re-winding yarn on her Mom's ball-winder. To this day, Carmen is still a ‘product knitter’, and loves creating everything from socks and shawls to mitts, hats and sweaters – as long as it is beautiful, useful and full of colour.

Armed with an MBA from Goethe Business School and heavily influenced by her parents who ran a successful restaurant, Carmen combined her business brain with her passion for yarn to launch A Yarn Story in 2014… and has never looked back! She says of her love of knitting, “With yarn you can take that string you love and turn it into whatever you want – absolutely whatever you heart desires.”